Case Study 3

How Snack Connector Helped a Leading Jerky Brand Expand into Sunflower Seeds

Introduction

A well-established jerky company sought to diversify its product offerings by introducing a line of premium sunflower seeds. With a strong customer base and extensive distribution network, they needed a seamless, white-label manufacturing partner to create a unique product while maintaining control over their brand identity. Snack Connector was the perfect solution.

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The Challenge: Expanding Without Disrupting Core Business

The jerky company wanted to launch a sunflower seed line without diverting focus from their flagship products. They required:

• A Wide Range of Flavors – A selection of 12 custom flavors to appeal to their customers.

• Brand-Controlled Packaging – A packaging redesign that fit their established brand identity.

• Flexible Production – On-demand manufacturing that aligned with their sales channels.

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The Solution: A White-Label Partnership with Snack Connector

Snack Connector provided comprehensive support to bring their vision to life:

• Custom Flavor Development – Created 12 unique sunflower seed flavors tailored to their audience.

• Seamless White-Label Manufacturing – Ensured Snack Connector branding was absent while maintaining high-quality production.

• On-Demand Production – Manufactured and supplied product as needed, reducing inventory risks and optimizing cash flow​

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Results & Impact

With Snack Connector’s expertise, the jerky company successfully launched their sunflower seed line, enhancing their product mix and increasing customer engagement. The on-demand model allowed them to scale efficiently, ensuring they met market demand without overextending resources.

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Conclusion

This partnership enabled the jerky company to enter a new product category seamlessly. By leveraging Snack Connector’s expertise, they expanded their offerings while maintaining full control over their brand, marketing, and distribution.